B&H Photo Video — Brand, Portrait, and Lifestyle Visual Systems
A multi-year body of work spanning portraiture, lifestyle photography, behind-the-scenes content, and visual systems supporting one of the world’s largest photo and video retailers.
PROJECT OVERVIEW
My Role
– Brand and lifestyle photography
– Studio portraiture
– Behind-the-scenes documentation
– Lighting design and visual systems
– Visual consistency across marketing and education
- Asset delivery for editorial, social, and internal
Context
Project Overview
B&H Photo Video operates at the intersection of retail, education, and creative technology, producing content for creators at every level. The focus was on creating clear, adaptable imagery that could scale across platforms and support education, marketing, and brand storytelling beyond any single product or campaign.
FEATURED VIDEOS
Role: Gimbal operation, lighting support, on-set execution, and behind-the-scenes capture within a cross-functional production team
Role: On-screen talent, lighting and set support, shot planning, and production collaboration
PORTRAIT PHOTOGRAPHY
Controlled and environmental portrait work created for editorial, educational, and brand use
BEHIND-THE-SCENES
Selected BTS moments showing lighting setups, on-set collaboration, and production workflow
LIFESTYLE & ENVIRONMENTAL
Lifestyle imagery showcasing lighting in real-world, narrative-driven environments
CREATIVE TAKEAWAYS
This body of work reinforced the importance of visual consistency at scale. By prioritizing lighting, composition, and subject comfort, the imagery remained cohesive across a wide range of shoots while still feeling authentic and human. The experience strengthened my ability to work within established brand systems while elevating execution quality across platforms.