I’m a creative marketing manager and content strategist based in New York City. I lead end-to-end content development across photo, video, social, and e-commerce, making sure creative work not only looks premium but also supports real business goals.
My background started in hands-on production, but over time it has evolved into overseeing creative direction, shaping visual systems, and guiding projects from concept through delivery. I still enjoy being close to the work, but I do my best work when I’m helping teams move faster, stay aligned, and raise the overall quality of what we ship.
I’ve worked across music, tech, and consumer brands, partnering closely with artists, engineers, marketers, and external creators. I’m especially interested in how strong creative systems, clear direction, and smart use of new tools like AI can help teams scale without losing craft.