Double Anniversary Big Muff Pi — Limited Edition Launch
A premium, limited-edition drop with a custom visual identity, studio-lit photography, and a looping hero video. Sold out in 69 minutes.
PROJECT OVERVIEW
My Role
— Creative direction
— Studio lighting & product photography
— Hero video loop
— Visual identity + aesthetic development
— Asset delivery for landing page + email blast
Context
Project Overview
Electro-Harmonix released a limited 50th-anniversary Big Muff Pi with a gold-finished enclosure and custom wooden collector box. My task was to create a premium, collectible-grade visual identity that elevated the product beyond a standard pedal launch.
PHOTO GALLERY
LANDING PAGE CREATIVE
EMAIL CAMPAIGN
Performance: 23% open rate • 3% click-through rate
PRESS & FEATURES
Selected media coverage from industry publications
CREATIVE TAKEAWAYS
This project highlights my ability to shape a premium visual identity for a limited-edition release, build anticipation through high-impact product imagery, and drive engagement with clean, emotionally resonant content. It demonstrates how I use lighting, color, and detail to elevate a product’s appeal and how I support fully integrated campaigns across video, photography, landing pages, and email assets.