POG3 — Polyphonic Powerhouse for Modern Players
A premium product release built with bold, performance-driven visuals highlighting the POG3’s expanded polyphonic capabilities. Dramatic lighting, rich color palettes, and detailed product photography shaped a cohesive visual identity across all campaign assets.
PROJECT OVERVIEW
My Role
– Studio lighting & product photography
– Photography used in the main POG3 launch video
– Camera & lighting support for the POG Acoustic demo
– Camera work + color assistance for the EHXport App tutorial video
– Print ad creative & delivery
– Additional content used for POG3 promotional campaigns & email blasts
Context
Project Overview
Electro-Harmonix released the next-generation POG3, a powerful polyphonic octave generator and flagship performance tool. The launch required a cohesive set of visuals that highlighted the pedal’s redesigned interface, expanded controls, and new expression features across both studio and performance-based environments.
FEATURED VIDEOS
Handled studio lighting and secondary camera support, along with supplemental photography used throughout the edit
Lit, shot, and supported creative decisions on the POG3 EHXport App tutorial, including color grading and pacing guidance to improve clarity and execution
SHORT VIDEOS
Supported lighting, camera work, and product visuals for the acoustic demo
Primary camera and lighting for the EHXport App short, plus color and pacing support
PHOTO GALLERY
PRINT AD CREATIVE
Full-page print ad created with custom photography, design, and layout. Featured in Vintage Guitar Magazine.
EMAIL CAMPAIGN CONCEPT
Performance: 52% open rate • 3% click-through rate (dealers segment only)
CREATIVE TAKEAWAYS
This project showcases how I enhance a product launch through high-quality studio photography, clean visual styling, and collaborative video support. My contributions helped shape a consistent, modern look across product education, promotional content, and print materials for the POG3 lineup.